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Tag: wave

Why Did Wave Die so Quickly?

by on Feb.15, 2010, under technology, thoughts

A while ago, I was super excited to finally get a Google Wave invite. Today, I barely ever used the service. I just open it every now and then to see if anything’s happened. Generally, it hasn’t. But… Google Wave had so much potential! It was touted as a killer web application! What happened? Wave had so much momentum, but it seems to have crashed, and gone into one of those experiments that Google toyed around with, but no one really cares about anymore.

First off, let me say that whether Wave succeeds or not makes little difference for Google. Google is a company with enough resources to work on a major product, even if that product is a failure. Google wanted Wave to replace e-mail. This is where the whole “Federated Wave Servers” idea came from. In order for Wave to be the new standard, companies had to be able to run their own Wave servers — Google couldn’t control it. Besides that, Google already controls a good chunk of the e-mail market with GMail, so this was mostly a fun experiment for them.

But, still, it seems like something that should have succeed… or, at least, lasted a good amount of time. But, Wave has quickly lost momentum and died in everyone’s mind. The problem is that Google stopped innovating, and the Wave server never became very popular. I don’t believe there have been any feature additions to Wave since it launched, and I’m not sure there’s any good source other than Google Wave to get a Wave account.

Wave died because Google seems to have abandoned it. They released a product, and they appeared to have stopped working on it. Wave is something Google needed to not only push to corporations, but also continue innovating, and releasing new features, and this never happened. Google was unable to explain to potential customers why they need Wave, and this is where it failed. I think this is slightly unfortunate, but I’m not very surprised. While e-mail is antiquated, it still works, and it’s going to take a lot of push in order to move away from it. Google didn’t seem to have any major corporations backing Wave, which also contributed to the failure.

Who knows… maybe we’ll see Google attempt to revive Wave with some new features. Maybe it will come back for a couple months… But Google will have to work really hard to get the momentum and excitement about Wave going again.

I do, by the way, have 12 Wave invites. I suppose you can comment here or contact me if you want one. That’s a dangerous statement to say on the Internet. Although Wave has died, I have a feeling there are people who never got in on the game, and are still looking for invites, only to find a product that no one uses.

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